Farmers are adapters. Many are early adopters of cutting-edge advances that will help them be more efficient, competitive and profitable. These innovators are already learning to harness data that they generate on-farm and much more from other sources like governments. In fact, data are fast becoming agriculture’s new currency.The shift has already taken place in other major industries in which data have become integral to successful operations. Without data – and the ability to manage it effectively — modern transportation, shipping, and communications networks would all grind to a halt.