HALF A MILLION DOLLARS: In a Queensland first, Bill Crowther, Clematis (Arcadia Valley), Wyoming (east of Emerald), and Sweetwater (west of Emerald), has received $500,000 from Coles to produce grassfed beef for their GRAZE brand.
GRASSFED beef is on the menu more than ever, and one Central Queensland producer has been given half a million dollars to become the first in the state to produce it specifically for Coles. Bill and Anne Crowther, alongside their sons Matthew, John, and Harry, own and operate three cattle properties in Central Queensland. Clematis (Arcadia Valley), Wyoming (east of Emerald), and Sweetwater (west of Emerald) make up a combined area of 11,000 hectares. They run a Santa Gertrudis Angus cross herd with 2000 breeders, and own a 1000-head feedlot on Clematis, which has been a large part of their operation since 1995.