Bowery is the latest of a handful of urban farm startups attempting to reinvent how people, specifically city dwellers, get their food. In February, the startup announced that it had raised a healthy $7.5 million from a handful of venture funds, joining the likes of companies like BrightFarms, AeroFarms, and Square Roots that have caught the eye of tech investment firms over the past few years.
The premise of these companies, as they tell it, is simple: America’s current farming system is wrought with inefficiencies. Climate change is threatening our ability to efficiently grow crops. And, on top of that, food must be hauled great distances to reach highly-populated city centers. In the process, taste, quality, and shelf life are sacrificed.
By growing plants in warehouses, shipping containers, and city-adjacent greenhouses, these next-gen farmers claim they are able to eliminate the threat of unpredictable weather, waste less water, reduce transportation costs, and — most enticingly — stop basil from wilting within 30 seconds of landing in the refrigerator.